Fakes & Forgeries...

Open letter to our clientele from our Founder, Marco Margaritelli
June 2003

Dear Customers and Artistica's "aficionados":

We have recently learned that several Chinese manufacturers have shamelessly copied and knocked off in China, selected Artistica products originally designed and manufactured by us in our Italian workshops.

Obviously, we feel awful about this, but unfortunately there is nothing we can do
to prevent the Chinese from shipping these counterfeits back to the United States market.

At the same time, we feel flattered by the fact that our Artistica’s products have reached such a privileged class valued enough to be worth of being “copied” and knocked off in such a large scale!
After all this “status” was customarily reserved for prized international brands such as Gucci®, Luis Vuitton®, Nike® etc….

We had recently had the opportunity to take a close look at this counterfeited products, and frankly in spite of the Chinese manufacturer effort to give them an “Italian” or “Tuscan” feel, we can definitely assure you that they definitely still look “Chinese”!

Learn how to identify a knockoff Artistica majolica piece:
Frankly anyone with a little of sense for good quality Italian ceramics will be able to immediately identify any of these Chinese knockoffs from far away… In any event here some hints for you:

- First the most obvious characteristic is within the design of the pattern itself:
Colors are kind of faded, painting is shoddy almost childish to say the list, many details are from decals, and definitely not hand painted, and most of them feature the typical Chinese crackle glazing in a subtle tone of gray.

- These ceramic products are NOT made from hand thrown clay like ceramics manufactured in the best Italian tradition, but made of white synthetic liquid clay poured into a mold… The results are lightweight paper thin vessels, with undefined handles and generally featuring a surface way to smooth to resemble an original hand-made and hand-thrown clay product.

- In general, the whole look of every Chinese made product is glossy, colors are flat, nothing close to the Artistica’s genuine and hand-applied “Old World” look!

Furthermore, remember that EVERY single Artistica’s genuine product is clearly marked “Artistica- Made in Italy” or simply “Made in Italy”. Most of times, this marking is under glaze and therefore indelible.

We just want to inform all of our clientele, that it was our decision not fight the Chinese production of these knockoffs of our products, as we all know that China steals everybody's manufacturing, copies  products worldwide, and puts people out of work.
Tracking down the source of fakes is big business for private detectives in China but few lawsuits are successful.
We have opted instead to continue concentrating our efforts to further develop our collections, researching for new and better products that we can proudly supply to our customers like we have done so far since the inception of our company.

We would like to thank all of our clientele for the appreciation and commitment only to high quality and genuine products.


Marco Margaritelli


"Fakes & Forgeries" Follow up
June Sept. 2007

The "Chinese Copycats" mission continues...
We just returned from a buying trip in Italy where we visited the largest Gift & Home Decor trade show in Italy: MACEF.
There we learned that at the new International pavilion a Chinese company had additional "Artistica" products featured as "New Intro's" (Meaning: New copies of Artistica's products...).

We could not believe our eyes when in a ugly "supermarket rusted metal gondola-shelf" display, was filled of even more shamelessly copied Artistica products!
But wait, there is more!
This time the Chinese Copycats, did not stop in just "copying" our products, but they even "BRANDED" their products!
YES, they actually wrote "RTISTICA" instead of "ARTISTICA" on the outside of some products.
We couldn't help ourselves for taking a picture... See below...

Note the "RTIS" on the left side.
There is a "CA" on the right side...

Here as well, note the "RTIS" then "CA" on the right side of the back large vase.
Same for the other on the front...

It's "almost" an Artistica piece...  No, sorry it's an "Rtistica" piece!...

This is part of the Chinese "supermarket" display booth, featuring the
infamous "RTISTICA" ceramics...

Although out of focus, I wanted to show this picture because this a a true Artistica original, created personally by our designing staff for the fall line in 1998... Actually at that time we developed our original "twisted handle" in several items that can be seen in many of our collections...

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